Our TX Conquerors are redefining their roles by conquering their everyday.
They push every moment and don’t let what’s ordinary hold them back.
Get to know how they conquer everyday and find inspiration to conquer
yours by clicking their names below.
Conquering everyday to me means never settling, always striving to be better, to do more, to take it to the next level. I have strived to continuously grow in the writing and entertaining process within the music business. I don’t play a show and think “that was my best one ever”. I think “that was good, what can I do to make it better tomorrow”. Overall, I feel I have achieved much, especially when it comes to my family. I would say my biggest accomplishment has been being a father to my 2 amazing boys and marrying the love of my life. My kids teach me things daily not only about love but about myself and who I want to be as a person and a father. Whereas with my music, having the ability to be not only an independent artist, but a successful one for 17 years, has been, and continues to be, my greatest achievement. But I still want to continue to grow as a musician and artist, father and husband. I never settle for where I am or what I have, but to push harder every day to reach new heights and continue to grow in all areas of my life.
My Grandaddy, who is still farming at 92, and my Dad instilled a hardcore work ethic in me growing up. I wake up every day and work my ass off at everything I do; from developing recipes, to cooking new food, to creating new products and keeping my social media game on point. Some people call me the “hardest working man in BBQ” and I’m super proud when I hear that. I go big in everything I do. I don’t believe in “half-assing” anything. Ultimately though, my greatest conquer is easy. I decided I want to start selling BBQ products and within 5 years I had left a 20+ year professional career to run the Meat Church brand full time. There is nothing more satisfying than waking up and doing what you want to do every day to leave your mark. And every day I also continue to work towards being a better father and role model for my kids. I want to leave a legacy they will be proud of and that hopefully has set them up do big things and leave their mark in this world.
THE PERENNIAL STYLE
To conquer everyday means to face each day with energy and confidence to know whatever obstacle comes our way, we will be able to work through it and overcome the challenge. With any project or challenge, some days can be more successful than others. Reaching your goals takes time but staying ahead and remembering why we started helps us stay motivated! We support one another collectively on challenges, but individually have our own personal achievements. For Ellen, it’s taking The Perennial Style from a hobby between sisters and growing it into a full-time career! Janie was chosen to create and lead the national Echelon Leaders Council organization which almost has 50 chapters nationwide, and Blair has found success in a career that she genuinely loves. As much as we’ve accomplished today, there are still things we want to conquer. Ellen hopes to have her own product line one day, Janie wants to become bilingual, and Blair aims to travel to every continent!
Professionally, I live at the scientific and artistic intersections of agriculture and whiskey. To conquer everyday means to pursue ingredient development, ingredient selection, and whiskey-making techniques with both the rigorous attention to detail and innovation of a scientist along with the creative freedom of an artist. Currently, we are working with Texas A&M on a project to breed and select new varieties of corn that are tailored for whiskey. Specifically, we are focusing on flavor as our main selection trait. When (not IF!) we are successful, we will license at least one of these new corn varieties, and it will become proprietary to F&R. Once complete, I will have finally finished my PhD! After this project, we have similar goals with barley, rye, wheat, and maybe even oak. So, there is still a lot to conquer!
Conquer everyday means to give your full effort to every task, to never quit striving for improvement, and to make the most out of every opportunity. To date, landing my dream job at F&R has definitely been my greatest conquer. I have always wanted work with whiskey (loved the science and the unknowns about flavor creation), and I kept saying this would be my dream job, but I had no idea how to accomplish it. Through tenacity and TREMENDOUS luck, I was introduced to F&R, but there was still a lot of hard work and stressful months before I was able to set the groundwork for my job at F&R now. Moving forward, I want to become a master blender/master taster, and for our bourbon and whiskies to win accolades.
To me, conquer everyday means to conquer my mental and physical being to accomplish anything I want in life. Self-discipline is everything. I feel as though I have already achieved my greatest conquer through my daily ones, because I know that everything I have set myself to do, I have accomplished. But I still want to learn new things that might seem difficult to me and prove to myself that I am capable of anything I set my mind to do.
Conquering everyday to me means coming to work everyday and striving to make the best and most consistent product I can. If I had to pick, I would say that my greatest conquer to date would be marrying the love of my life and finding a career that I enjoy- making whiskey! While I am happy with what I’ve achieved, there are two things in life I still want to conquer. One is to continue to grow and move up in this company, and two is to one day become a father.
The idea of Conquer Everyday is an uncompromising commitment to excellence, regardless of the cards you hold in your hand, or the situation you may find yourself in. September 2nd, 2018, the day I married my wife, is the day of my biggest accomplishment. We were together for six years before she agreed to marry me, but it was well worth the wait. Professionally, there are more things I’d like to conquer in life. Last year, I was accepted in to the MSc course for brewing and distilling at Heriot-Watt University, one of the leading brewing and distilling schools since 1903. It is the only program in the world to offer a master’s in distilling, and I look forward to being in their alumni.
Conquering everyday to me means, being able to overcome challenges as a team in order to make whiskey that I’m pleased with. It means that at the end of the day, I can enjoy myself. My greatest conquer up to date is being able to figure out how to run the grain cleaner at the distillery. Learning that process was important because that’s one of the first steps in obtaining the flavor in our whiskey. Something I still want to conquer is something I work on every day. I want to set the best example I can for my daughter, so that she can follow my steps and be successful one day.