Our TX Conquerors are redefining their roles by conquering their everyday.
They push every moment and don’t let what’s ordinary hold them back.
Get to know how they conquer everyday and find inspiration to conquer
yours by clicking their names below.
Conquering everyday to me means living with a vulnerability. Everyday you’re choosing to show yourself. I lived for a very long time not showing who I was, which really halted so many different aspects of my life. So, for me, I learned very quickly that as long as I show myself and conquer myself on a daily basis- my thoughts, and feelings, and my narrative- life in general just looks a little bit brighter. However, when thinking about what my greatest conquer may be, that is one thing where I don’t know if I have one, I live in a space where I don’t think I ever want to have one. For me, if there is something I fully conquered it means perhaps I wasn’t setting the bar high enough or the challenge wasn’t great enough. For me, living in discomfort means there’s growth happening. I had that same mentality when I discovered whiskey. I started learning about whiskey as different flavors and different profiles, what went well with food, and what I like by itself. That was a really fun process. To me, liquor, spirits, any alcohol is just how I treat all ingredients of food.
When I think about the idea of conquering everyday, that means setting good intentions to be my best self, while also living life and having fun. My greatest accomplishment so far has been being a mom to two little girls and watching them grow up and learn every day. I’ve also had a lot of fun, and celebrated that with whiskey. I first discovered whiskey in college and loved the flavor. I’ve been a whiskey girl ever since. Today I still love to drink whiskey because I love having people over and sitting back and relaxing with good food and good drink and I love the idea of having one cold beverage to just sip on throughout the night. While I still have a lot that I want to conquer in life and in fun, at the end of the day the more people who are cooking my recipes in their kitchens, the happier I’ll be.
The way that I view conquering everyday is by giving a little bit of myself to everyone who needs me. From my kids, to my business, to my husband, I conquer by being able to give my time to them. With that said, my family is definitely my greatest accomplishment. I have two boys, Nox and Andrew, and I am so proud of both of them. I constantly want to keep conquering by continuing to grow and nurture both my family and my business. It was also through my family that whiskey found its way into my life. I discovered whiskey from my husband who is a big whiskey drinker. My favorite whiskey drink is a Paloma and that was probably my first introduction to it, and I’ve loved it ever since.
Small Business Owner
For me the idea of conquering everyday is about empowering other females to chase their dreams, to bring their gifts to the table, and to do the damn thing. I’ve been able to accomplish being a provider for my family, providing jobs for other females, experiencing the joys of small business, experiencing the pains of small business, and just pushing myself to the max of what God’s given me. Yet there are still things I want to achieve. To be completely honest, my team has done an amazing job at checking off the small business box, the females in business box, but I also want to be a mom. I want to do it all, and I want to do it with my husband by my side. I want to push myself to show women that you can do both. You can have the family and the career, and you can show your littles that it’s possible for mom to have all the things that she wanted.
For me, conquering everyday means approaching every day with open eyes and an open heart. The fact that I’m able to do what I love means picking one thing that’s been my biggest achievement is hard. I don’t really know. I’ve done a lot of things. Working with TX Whiskey was pretty awesome. While I think there are a lot of things that I have conquered, I know there are a lot of things that I still want to conquer. A lot of those involve personal art efforts, but also helping build a community that I love. A community here in Fort Worth that is thriving and close knit, and I think it takes constant effort to achieve that. Within that community I’m lucky to have a really good group of girlfriends to hang out with. I discovered whiskey, and TX Whiskey specifically, through some of those women and never looked back.
Conquering everyday means giving it your all every time. To never quit striving for improvement and to make the most out of every opportunity. Even if you don’t accomplish what you wanted to, you know that you did your best. Through tenacity and tremendous luck I was able to achieve my biggest conquer so far- landing my job at Firestone & Robertson. I first discovered whiskey through an organic chemistry textbook. I fell in love with the science, and then with the drink. Ever since then I had always wanted to work with whiskey, and now I am doing my dream job every single day. But getting the job was just the beginning. I still want to conquer the whiskey world by becoming a master blender and a master taster, and for our bourbon and whiskey to win accolades.
My Grandaddy, who is still farming at 92, and my Dad instilled a hardcore work ethic in me growing up. I wake up every day and work my ass off at everything I do; from developing recipes, to cooking new food, to creating new products and keeping my social media game on point. Some people call me the “hardest working man in BBQ” and I’m super proud when I hear that. I go big in everything I do. I don’t believe in “half-assing” anything. Ultimately though, my greatest conquer is easy. I decided I want to start selling BBQ products and within 5 years I had left a 20+ year professional career to run the Meat Church brand full time. There is nothing more satisfying than waking up and doing what you want to do every day to leave your mark. And every day I also continue to work towards being a better father and role model for my kids. I want to leave a legacy they will be proud of and that hopefully has set them up do big things and leave their mark in this world.
Professionally, I live at the scientific and artistic intersections of agriculture and whiskey. To conquer everyday means to pursue ingredient development, ingredient selection, and whiskey-making techniques with both the rigorous attention to detail and innovation of a scientist along with the creative freedom of an artist. Currently, we are working with Texas A&M on a project to breed and select new varieties of corn that are tailored for whiskey. Specifically, we are focusing on flavor as our main selection trait. When (not IF!) we are successful, we will license at least one of these new corn varieties, and it will become proprietary to F&R. Once complete, I will have finally finished my PhD! After this project, we have similar goals with barley, rye, wheat, and maybe even oak. So, there is still a lot to conquer!
Conquering everyday to me means coming to work everyday and striving to make the best and most consistent product I can. If I had to pick, I would say that my greatest conquer to date would be marrying the love of my life and finding a career that I enjoy- making whiskey! While I am happy with what I’ve achieved, there are two things in life I still want to conquer. One is to continue to grow and move up in this company, and two is to one day become a father.
To me, conquer everyday means to conquer my mental and physical being to accomplish anything I want in life. Self-discipline is everything. I feel as though I have already achieved my greatest conquer through my daily ones, because I know that everything I have set myself to do, I have accomplished. But I still want to learn new things that might seem difficult to me and prove to myself that I am capable of anything I set my mind to do.
The idea of Conquer Everyday is an uncompromising commitment to excellence, regardless of the cards you hold in your hand, or the situation you may find yourself in. September 2nd, 2018, the day I married my wife, is the day of my biggest accomplishment. We were together for six years before she agreed to marry me, but it was well worth the wait. Professionally, there are more things I’d like to conquer in life. Last year, I was accepted in to the MSc course for brewing and distilling at Heriot-Watt University, one of the leading brewing and distilling schools since 1903. It is the only program in the world to offer a master’s in distilling, and I look forward to being in their alumni.
Conquering everyday to me means, being able to overcome challenges as a team in order to make whiskey that I’m pleased with. It means that at the end of the day, I can enjoy myself. My greatest conquer up to date is being able to figure out how to run the grain cleaner at the distillery. Learning that process was important because that’s one of the first steps in obtaining the flavor in our whiskey. Something I still want to conquer is something I work on every day. I want to set the best example I can for my daughter, so that she can follow my steps and be successful one day.